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Where you start. Needs you comes first, only when something is waiting on you: a run to approve, a feed ready to post, or an account to reconnect. Explore opens Sanry's pages, and Customize picks which ones show. Continue reopens what you worked on last, the ad idea card suggests what to make next, and This week compares your ads and Instagram with the 7 days before, with charts. Competitors shows the posts that work for the brands you track. Ask Sanry opens a chat on every page.

To start: Pick a page in Explore, or press New at the top.

Credits: Chat is free. Making an image or a clip costs credits, and the price shows on the proposal before you confirm.

Chat

Ask Sanry about your results, ads and competitors, or describe a picture, video or voiceover to make. Image, Video and Audio under the box pick what to make, and the model picker next to them picks which model makes it: each model shows what it is best for and its price.

To start: Press New Chat, pick Image, Video or Audio, choose a model, then describe what you want.

Credits: Chat is free. Each picture, clip or voiceover costs credits by model, and the price shows before you make it.

Agents

Marketing tasks Sanry runs for you on a schedule, like three post ideas every morning or a two-week Instagram plan every Sunday. The Agents page lists your agents, each with its status, when it last ran and a switch to turn it on or off. Open an agent to read every run in its chat, ask it to change things, run it now, and OK anything that waits for you before posting.

To start: Press New agent and describe what you need: Sanry plans the steps beside the chat, and you pick when it runs. Or press Browse templates, pick one, and press Use this template.

Credits: A run costs what its cards cost, the same as running the board yourself. A run that can't be afforded is skipped, and the Agents page says so.

Boards

A canvas for one project: the images you make, their edits, versions and notes side by side. Every generation from chat lands on a board, and there you can draw, crop and edit an image with a prompt.

To start: Open a board from a chat result, or create one and drag images in.

Credits: Images and edits cost credits by model and size; the price shows before you generate.

Studio (video)

Where complete, professional video ads come together. Make every clip, picture, voiceover, music track and sound effect with AI, or bring your own, then edit it all on one timeline: trim, split, crop and change the speed of clips, stack them in rows, and add fades, animated text and automatic captions. A finished Auteur film opens here too, from its Edit tab.

To start: Open Studio, press New edit, and pick one of your videos or upload one.

Credits: Saving the finished video is free. Automatic captions cost 1 credit a run. Making a clip, picture or sound costs the same as anywhere else in Sanry, and the price shows before you make it.

Auteur (films)

Short films for launches and promos. Auteur writes the plan, builds the sets and the cast, draws a storyboard, renders each scene as a clip, and stitches them into one film you can download or post.

To start: Open Auteur, describe the film, review the plan, then render.

Credits: Building the sets, drawing the storyboard and rendering the clips cost credits (clips by model and length), and every price shows on its button before you press it. Writing the plan and the final stitch are free.

Grids (Instagram feed)

Plan your Instagram feed as a whole: a grid of posts that reads well together, rendered from one master image and cut into tiles, with captions and a schedule. Publishing goes out through your connected Instagram account.

To start: Open Grids, pick a size and a theme, and Sanry drafts the grid.

Credits: The master render costs credits like an image; cutting and publishing are free.

Files

Everything you uploaded and everything Sanry made, plus your products. A product carries a photo and a name, so any page can put it in an ad.

To start: Add a product with its photo here, or upload assets to reuse in chat and on boards.

Personas

Reusable characters for your ads: a consistent face and look you can cast in images and films, instead of a different stranger each time.

To start: Describe the persona and Sanry composes a reference sheet for it.

Credits: Making a persona costs credits once; using it after that is free.

Brand Library

Your brand kit: logos, colours, fonts, presets, knowledge, style notes, documents, elements and visual references, plus rules Sanry must always or never follow. Brand Taste reads your best posts or ads and sums up your palette, lighting, mood and style words, so everything Sanry makes starts from your look.

To start: Upload your logos and three or more of your best posts, then press Read my images.

Credits: Free.

Results

Every image and clip Sanry has made for this workspace, in one gallery, to download, reuse or post.

Insights

How your Instagram posts and Meta ads perform: what is working and what is not, in plain words, refreshed on a schedule. Needs a connected Instagram account or Meta ad account.

Credits: Free.

Competitors

Track the brands you compete with in a library of your own: their Instagram and TikTok posts and their Facebook and Instagram ads, each read by AI, plus their top hooks, categories and funnel, and their look. Make something like any of them, in your own style. Free and Entry track 1 competitor on Instagram and Meta ads; Core and above any number, on every platform.

To start: Add a competitor by its name and its account on each platform you pick. Paste its Facebook page link to see its ads too.

Credits: Research costs 5 credits, whatever platforms you pick. Making something like one of their posts or ads is free; the image is priced like any other.

Ad Library

The ads famous brands are running on Meta, collected every week. Search every brand's ads by word and filter them by category, format or stage, or open a brand for its top hooks, personas and angles, its most seen and its longest-running ads. Switch to Instagram posts for each brand's latest posts, searchable the same way. Free opens 10 ads in full a month, Entry 50, and Core and above open every ad.

To start: Search for a product or a hook, or open a brand to see what its ads have in common.

Credits: Browsing is free. Making your own version of an ad is priced like any other image.

Settings and team

Your account, your workspace, team members and their roles, language and theme, notifications, the Instagram connection, billing, and where to send feedback.

Credits and plans

Every account starts with 40 free credits. A plan adds monthly credits and replaces the free ones. The price in credits shows next to each model before you generate, and a failed generation is refunded. On Free, downloads and Instagram posts carry the Sanry logo, and videos end with a short Sanry card; any plan removes both, from everything you've made.

See the plans

Instagram connection

Sanry connects to Instagram business accounts to read your posts and insights and to publish. Connect yours in Settings, under Integrations: Sanry saves your posts and keeps them in sync, and you can disconnect at any time. You can also teach Sanry your brand by uploading your images to the Brand Library.